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The Opportunity Agenda

This 3+ minute YouTube video from Opportunity Agenda is about how social justice leaders can connect to the values shared by the vast majority of Americans to build public support for transformative change.

The Opportunity Agenda is a social justice communication lab. They “collaborate with social justice leaders to move hearts and minds, driving lasting policy and culture change… [and] amplify the inspirational voice of opportunity through a combination of communication expertise, creative engagement and research.”

To counter well-financed communication efforts that support inequitable and unjust policies social justice leaders need to tell compelling and evocative stories that drive policy and culture change. Compelling narratives and messages are told by artists, creatives, and culture makers – powerful storytellers who can shift the public discourse.

Their Vision, Values and Voice communications toolkit emphasizes these human rights – values that we all share:

  • EQUALITY–The benefits and burdens of society should not depend on what we look like or where we come from. Equality means celebrating our differences while challenging stereotypes and breaking down barriers.
  • MOBILITY – Where we start out in life should not determine where we end up. Inherent in mobility is the belief that everyone who works hard should be able to advance and participate fully in society.
  • VOICE – We should all have a say in the decisions that affect us. Our voices must be heard in voting booths, at public forums, and across the media.
  • REDEMPTION – We all grow and change over time and need a chance to start over when things go wrong. To foster redemption, we must provide conditions that allow people to develop, to rebuild, and to reclaim full responsibility for their lives.
  • COMMUNITY–We share responsibility for each other and for the common good; the strength of our nation depends on the vibrancy and cohesiveness of our diverse population.
  • SECURITY – We should all have the tools to meet our own basic needs and the needs of our families. Without economic and social security, it is impossible to access the other rights and responsibilities society has to offer.