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Generational Media


Some of us still read print newspapers delivered to our home daily to get local news; get our national and world news by listening to NPR or watching PBS Newshour TV broadcasts, but younger generations keep plugged in differently.

According to a survey from the American Press Institute, the majority of millennials get their news online and they get it on laptops, tablets and especially on their smartphones.

The American Press Institute found that “millennials may not be consuming news in discrete sessions by going directly to traditional news providers,” but “news and information are woven into an often continuous but mindful way that millennials connect to the world generally, which mixes news with social connection, problem solving, social action, and entertainment.” They also get some news through videos and posts on Facebook, Twitter, Instagram and even Snapchat.

Wired Magazine has an interesting article on efforts by print media to try to win over readers in the millennial market, which represents some 80 million young people in the United States between the ages of 18-34. They note several online media noted below are aimed directly at this younger generational segment. To sample the world as some millennials do use your smartphone and click on the hyperlinks below:

Each media outlet has what they hope is a winning formula, but millennials are quite diverse and shun categorization. What media spokespersons agree upon as being effective in communicating and maintaining attention is having an authentic voice and good stories. Each generation may have its preferred news sources and means of access, which does not necessarily make them better or worse than what another prefers – just different.