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Millennial Media

Does Facebook feel old to you? Do you trust Twitter more? Then maybe you agree with these millennials, who are part of Participant Media.

Participant Media is “a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change.”

Pivot.tvthe company’s television network, was launched in 2013 and is described as a “disruptive TV” service. “It is available in 45 million homes, serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries.”

TakePart, Participant’s digital network, produces a Web site with a daily cycle of original articles. It describes itself as “a leading source of socially relevant news, opinion, entertainment and information about ways to get involved with the issues that shape our lives.” Meghan McCain, daughter of Arizona Sen. John McCain co-hosts Pivot’s nightly live news show with Jacob Soboroff.

Films: Participant’s more than 55 films include Good Night, and Good Luck, Syriana, An Inconvenient Truth, Food, Inc., Waiting for ‘Superman’, The Help, Contagion and Lincoln.

“Participant, uniquely, launches campaigns that bring together government entities, foundations, schools, and others to raise awareness and drive people to take action on issues from each film or television show.”

“Through its films, social action campaigns, digital network, and its television network, Participant seeks to entertain, encourage and empower every individual to take action.”