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Being Selective with Social Media

Ed Cabellon asks a valid question, “Why do you continue to be a part of multiple social media channels if you’re not going to foster the things that matter in those communities?”

“We need to know our audience when we’re sending a message out there to do good, or else it will evaporate into the ether. So, pick your audience.”

Target the people in your local community, or the people involved in your specific interests. Ask questions. What does your community care about? Piggy back on their conversations and start your own.”

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