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Is Blogging Dead?


According to Simone Smith, Director of Marketing for HubPages “the world of blogging as we once knew it is dead and gone. Independent websites run by single, mostly amateur individuals have given way to large internet media houses featuring re-blogged and syndicated content.”

Simone is speaking next monday, March 11, 2013 at South by Southwest (SXSW), which is now happening in Austin, TX. SXSW is billed as a “unique convergence of original music, independent films, and emerging technologies.”

Simone says her life’s purpose is “to transform individuality into innovation, so user-generated content (with its ability to convert online activity into offline action) is one of my biggest passions. As Director of Marketing at HubPages, I work to empower passionate individuals with the ability to share their knowledge and expertise while building a strong online portfolio, personal brand, and following. Through the UGC Alliance, I help independent content creators navigate the new media landscape and aim to make it easier for individuals, businesses, and media organizations to trust, use, and purchase user-generated content.”

I just joined UGC Alliance because they are developing standards for bloggers and user generated content providers, including these ethical standards:

“To behave in an ethical manner, Bloggers are expected to:

  • Treat subjects and individuals with respect
  • Not act contrary to the public interest
  • Present information with honesty and integrity
  • Present information with competence and due diligence
  • Avoid  misrepresenting people or issues
  • Avoid presenting information out of context
  • Make it clear when work is meant to be an editorial or op-ed (and therefore may not present balanced, unbiased reporting on an issue)
  • Be accountable for mistakes and own up to them in a timely manner across all channels on which the mistake was presented
  • Avoid conflicts of interest and clearly disclose any that might arise
  • Clearly disclose promotional relationships (e.g. those with advertisers or sponsors)”

Sounds good to me.

By the way, I don’t think blogging is dead, but it is always evolving. I would like to get other like-minded contributors to this blog so it more fully represents “our voice.” Contact me if you are interested.


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