Deutsche Bank Research published this YouTube video and research report in August 2011 bringing attention to how the western world is shifting towards a digital society that manifests itself in greater transparency, participation and innovation.
They conclude that we are undergoing a “digital structural change.” The increasing use of modern network technologies is changing people‘s daily social and economic lives. Today, anyone and everyone can engage interactively in digital spaces. This is giving rise to both new forms of participation and new patterns of value creation, accompanied by a shift in power towards citizen and consumer sovereignty.
Here is an edited summary of the digital structural changes that are encouraging open source movement:
Social networking platforms are penetrating all spheres of life. There is a redistribution of control over communications towards the internet community. While organizations can benefit from the powerful recommendation web, they are also losing some of their control over constituencies and their communication sovereignty. This is making organizational communications more authentic and informal.
Interactive value creation can make organizations more innovative by integrating external specialists and communities knowledge and creativity into internal processes. The more external ideas that are incorporated, the greater are the potential combinations to create something new. But open innovation also involves risks because classic value creation patterns have to be broken up and modernised with new strategies and, most importantly, with new interaction competencies.
Institutions and government agencies are likewise opening up to increased civic engagement. The public data made available can give rise to new applications and operational models. Where interaction takes place and government receives external feedback, new collaborative and participatory models are able to evolve between government and citizens. Democracy enjoys greater transparency and becomes more active as a result.
User-friendly internet technology has fundamentally improved the dissemination of all types of information (scientific, technological, business, social, spiritual, etc.). An active open access policy can spread knowledge more efficiently and economically, enhancing the economy‘s innovation potential.
People are also reaping the rewards of the digital age in the creative sphere. More know-how is offered in virtual forums, people are encouraged to participate and interaction is actively sought with peers. By making the various projects, construction plans, compositions or blueprints accessible and adaptable it is hoped to introduce positive spillover effects into the innovation process.”